Marketing Campaign Optimization

Marketing Campaign Optimization

ARTIFICIAL INTELLIGENCE APPLIED TO PROBLEM An international bank developes financial products and launches marketing campaigns to potential buyers. However, past Marketing campaigns have had moderate success. Even using CRM selection techniques, it requires some...
Sales recommendation

Sales recommendation

ARTIFICIAL INTELLIGENCE APPLIED TO PROBLEM A large Bank from Asia sells financial products to Small-Medium-Enterprise (SME) companies. They use to characterize and segment customers by BI tools. However, this approach demonstrated limitations and sales force does not...
Churn rate

Churn rate

ARTIFICIAL INTELLIGENCE APPLIED TO PROBLEM Churn prediction is one of the Artificial Intelligence applications with higher business impact. It looks for detecting customers who are likely to cancel a subscription to a service. Though originally used within the...